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Research papers

Virtual buying

The great development of the multimedia technologies in this decade scams to impose a real revolution on our environment and on the relationships among manufacturers, retailers, and consumers. New frontiers arc opening in front of us due to the tied...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Gaetano Giannetto
Company: Nielsen
June 15, 1995
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Citation

Giannetto, G. (1995a, June 15). Virtual buying. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/virtual-buying